Toby Keith Tops Forbes’ List as Highest Paid Country Star for Second Consecutive Year
By Annie Reuter
According to Forbes, Keith pulled in $65 million this year thanks to his I Love This Bar And Grill restaurants, a multimillion-dollar endorsement deal with Ford, his own Wild Shot mescal and the acts he signs to his Show Dog label.
“I can put them on that 30-city tour. I don’t have to look for a place to play. It’s cost-effective as crap,” he told Forbes. “They’re in Toby’s house. They’re drinking Toby’s liquor. That’s Toby’s act. And then we’re moving to the next town.”
So who comes in No. 2? Country-pop singer Taylor Swift. The 24-year-old brought in $64 million thanks to her heavy touring and endorsements for Diet Coke, Keds and CoverGirl.