Study Finds Radio is Still No. 1 Source for Music Discovery

(Brad Barket/Getty Images for DJ D-Nice)

(Brad Barket/Getty Images for DJ D-Nice)

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By Annie Reuter

While digital music appears to be booming, with major players like Spotify, Pandora and iTunes accessible with just the click of a button, new research has found that radio is still the primary way listeners discover new music.

The Edison Research and Triton Digital recently discovered that AM/FM radios are how most people find new artists. Naturally, word of mouth through friends and family is second with YouTube coming in third.

Read more about the study on Radio.com