By Annie Reuter
Eric Church has a knack for creating mystique, and in his latest video “San Destino Rising: Movimento De Una,” he’s doing just that.
Starting where his previous music video for his song “Give Me Back My Hometown” left off, Church’s cast of characters are saying their goodbyes to a woman they wished was all dead. So how did she die? You’ll have to watch and find out. Look for a cameo from Breaking Bad‘s Steven Michael Quezada, who played Steven “Gomie” Gomez.
When Church sat down with Radio.com for an interview in Nashville just one day after his latest album The Outsiders was released (Feb. 11), the college marketing major talked about the ideas behind the cryptic messaging in his earlier teaser clips and also his official music videos.
“I wish I could take more credit for that,” he told Radio.com about the teasers. “My manager came up with that and shot those.” But, he said, it fit right into his own interests. “What I love about it is, I love a good mystery,” he explained.
Church also said that, since he is not on Facebook or Twitter (“never have been … never will be”), the videos offer a way to interact with his fans.
“It’s a way to have some fun, it’s a way to add some intrigue. There’s a lot of mysteries and a lot of hidden messages that are in those cryptic things that talk about a lot of stuff that’s coming down the line that they don’t know yet,” he said. “Maybe a single choice. Maybe another video. Maybe another character.”