With a chorus of “chew tobacco, chew tobacco, chew tobacco, spit,” and lyrics about Bocephus, honky-tonks, and being “backwoods legit,” it’s pretty clear Blake Shelton’s latest single isn’t aimed at the NPR set.
Instead it’s a good-natured spin on rural culture. Shelton hits on every “red-red-red-red-red-red redneck” cliche in the book–“dirt roads,” “ice cold beer,” and “girls” “sweet as Dixie crystal” who “deserve a whistle.” But the trick is, Blake aims to pull it off with a big, fat wink, acknowledging and celebrating the cliches.
“Well the boys ’round here don’t listen to The Beatles,” sings Blake. Instead, they “run ole Bocephus through a jukebox needle.”
The video for the song takes the concept even further and blows up some of the song’s silly details to almost cartoonish proportions–all in the name of good fun, of course.
Blake’s not just driving any old four-wheel drive, it’s a massive, bright-red behemoth that’s nearly as tall as a house. When sipping suds at a front-porch party, the Oklahoma native is surrounded by a tractor, a cow, a pig, and a bevy of adoring men and women (including all three Pistol Annies, his wife among them, as well as onetime Voice contestant Raelynn) like he’s redneck royalty. Which, well, maybe he is.
There’s also a dream-like sequence featuring the Pistol Annies singing alongside a river, which brings to mind the sirens sequence inO Brother, Where Art Thou? And there’s a bit of playful tension between Blake in his red monster truck and a group of African-American guys in a souped-up green sedan. But when they arrive at Blake’s party, there are hugs all around.
The video was directed by Trey Fanjoy, who’s done quite a few already for Blake and his wife Miranda Lambert, among many others. And in a behind-the-scenes clip on the making of the video, Blake explains that, while he envisioned the setting as Oklahoma, it was actually filmed on the same Disney property in California where he shot his “Honeybee” video.